HOMEBUYER INCENTIVES: A FEW DO’S AND DON’TS

When you’re selling your home, adding some extra perks can help you find a buyer quickly. An incentive is essentially a marketing spend for your home sale. But you want to make sure your marketing dollars are being used effectively, so consider these do’s and don’ts:

DO recognize your home’s flaws, and offer an incentive that compensates. Buyers will look at extremely dated decor or appliances as a big looming expense, so you can alleviate their anxiety with a warranty or repair/renovation allowance.

DON’T use an incentive to try to get buyers to bite on an inflated sale price. If your home isn’t priced properly, it’s unlikely that an incentive—even one with significantly monetary value—will hide that fact. You’re better off revaluating your pricing, rather than spending big on an incentive.

DO consider homebuyer incentives when there’s close competition. If there are other listed homes in the area with similar features and pricing, an incentive can be a winning factor.

DON’T forget to check on the legality of your incentive offers. The laws on incentives can vary greatly between states, so work with a knowledgeable, trustworthy real estate professional to ensure that your homebuyer incentives are above board.

WHAT AFFECTS PROPERTY VALUES?

Some the features that increase property values are obvious—like a remodeled bathroom, a modern kitchen, or a sought-after neighborhood. But here are a few features and circumstances you have not have realized can affect property values.

 1. The neighbors: Not every neighborhood or community has an HOA that can keep the neighbors from going overboard with decorations or neglecting to care for their home. Homes adjacent to crazy neighbors can potentially be undervalued.

 2. Trendy groceries and coffee: Recent statistics suggest that if your home is a short walk from popular grocery stores like Whole Foods or coffee chains like Starbucks, it can actually appreciate faster than the national average.

 3. Mature trees: A big beautiful tree in the front yard is enviable, and it’s not something that can be easily added to any home. Homes with mature trees tend to get a little boost in value.

 4. Parking: This isn’t too much of an issue if you live in the suburbs or in a rural area, but residents in dense cities can have real problems with parking, and homeowners might need to rent a spot just to guarantee a place to park each night. That’s why having guaranteed parking in urban areas will raise property values.

NUMBER 5 IS THE MOST IMPORTANT ONE

 5. The front entrance: First impressions matter to buyers—many will cross a home off their list within 10 seconds of stepping through the front door. An appealing front door, a friendly entryway, and a functioning doorbell are all necessities for getting top dollar.

Chris Booth, Realtor® @ eXp Realty, LLC SL3338071

Cell: 407-473-0160

Email: chris@chrisboothrealtor.com

5 CRITERIA FOR PRICING A HOME

When you put your home up for sale, one of the best ways to determine the asking price is to look at comparable sales. There’s rarely a perfect apples-to-apples comparison, so a pricing decision often relies on comparisons to several recent sales in the area. Here are five criteria to look for in a sales comparison.

  1. Location: Homes in the same neighborhood typically follow the same market trends. Comparing your home to another in the same neighborhood is a good start, but comparing it to homes on the same street or block is even better.
  2. Date of sale: It varies by location, but housing markets can see a ton of fluctuation in a short time period. It‘s best to use the most recent sales data available.
  3. Home build: Look for homes with similar architectural styles, numbers of bathrooms and bedrooms, square footage, and other basics.
  4. Features and upgrades: Remodeled bathrooms and kitchens can raise a home’s price, and so can less flashy upgrades like a new roof or HVAC system. Be sure to look for similar bells and whistles.
  5. Sale types: Homes that are sold as short sales or foreclosures are often in distress or sold at a lower price than they’d receive from a more typical sale. These homes are not as useful for comparisons.

Chris Booth, Realtor® @ eXp Realty, LLC SL3338071

Cell: 407-473-0160

Email: chris@chrisboothrealtor.com